Client Success Story: Gold Medal International (GMI)

gold medal

GMI distributes socks, sheer goods and accessories to major retail department stores, discount merchandisers, off-price and big-box retailers, and regional discount and specialty stores across North America.

To accommodate GMI's non-traditional selling model, Simparel developed a global supply chain management solution that provided:

  • A view of the available inventory across all combinations
  • Reporting on each configuration's price and cost
  • The ability to seamlessly and immediately convert information from one unit of measure to another at the click of a button.

"Simparel is simply better. It is better at managing a rapidly evolving product line, better at sales order management, inventory management, and order fulfillment. Simparel streamlines the entire process of managing complex requirements. All of this leads to improved sales performance, increased customer satisfaction and better margin results."

Paul Rotstein

President & CEO Gold Medal International

Traditional ERP systems could not meet these requirements, which even extended into GMI's warehouse operations (pick-and-pack, carton shipments, and replenishment processes). The solution allowed GMI to retain its proven business processes.

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