Client Success Story: Lauren Merkin

Lauren Merkin is a designer of handbags, clutches, totes and purses. The company needed a new supply chain management solution that could meet its growing costing, importing, and management reporting needs.

Because Lauren Merkin's original system had become obsolete, company principals were spending their time on spreadsheets instead of managing the business. When they searched for hosted solutions that would allow them to return to their core roles, they found that most were generic, "one-size-fits-all" distribution solutions with limited reporting and configuration capabilities, or traditional apparel packages with product identification segments unsuited to their handbag business.

With its subscription solution, Simparel was able to provide an inexpensive hosted solution with:

• Flexible reporting
• Customized processes
• An interface to Lauren Merkin's third-party distribution center

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